What is the O Hotel in Los Angeles?

This was a funny post I was assigned this week on HotelChatter. Basically, in the assignments grid, my headline was "What is the O Hotel in Los Angeles?" That was it! So I did a little research, and turns out the O Hotel is a cute little boutique hotel (that feels rather more like a tiny standardized chain hotel) in the financial district. I'd heard of their restaurant, O Bar and Kitchen, since it's the same name as the O Bar in West Hollywood, though completely different company, owner, etc.

The O Hotel seems like a really good find if you're looking for a hotel in L.A. and need to stay downtown, though, especially with rooms starting at under $100.